About

My journey into AI didn't start in computer science. I originally studied forest science before transitioning into data science and AI. That unconventional path taught me to approach problems from different angles and to appreciate the importance of understanding complex systems.

Over time I became fascinated with how modern AI systems work and how they can be used to build useful tools. I started experimenting with machine learning models, diving deep into natural language processing, and eventually found my way to large language models.

Today I split my time between building AI tools for small businesses, training their teams, and writing about AI in plain language. I've trained hundreds of professionals through conference workshops, university courses, and corporate programs. I hold a PhD and have spent over a decade working with data and AI systems.

What drives me is the gap between AI's potential and how most people actually experience it, confusing tools, overhyped promises, and not enough practical help. I started this work because small businesses deserve the same caliber of AI guidance that large companies pay consultants six figures for.